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Journal of Marketing for Higher Education

2000 Volume 10, Number 2

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Table of Contents

Number of articles: 1

  1. MBA Marketing Curriculum for the 21st Century

    Kenneth Saban, Conway Lackman, John Lanasa & David Burns

    Proposes modernizing the MBA curriculum to counter deficiencies in three ways: (1) by developing a common knowledge base; (2) by creating a series of updated business tracks; and (3) by providing... More

    pp. 27-38

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