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1. A, B, CD, DVD: Marketing Higher Education to the Millennial Generation

   Lee F. Furbeck, Marc L. Harding, Darin R. Wohlgemuth & David R. Bousquet

   Based on compelling financial and strategic reasons, Iowa State University replaced its paper viewbook with a CD-ROM digital viewbook following the Fall 1998 recruiting cycle. The first interactive... More

   pp. 17-31

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