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Journal of Marketing for Higher Education

2004 Volume 14, Number 2

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Table of Contents

Number of articles: 1

  1. Building a University Brand Community: The Long-Term Impact of Shared Experiences

    James H. McAlexander, Harold F. Koenig & John W. Schouten

    Relationship marketing has made its way into the practices of university administrations. With it have also arrived many problems associated with the aggressive use of CRM technologies. One... More

    pp. 61-79

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