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Journal of Marketing for Higher Education

October 2006 Volume 16, Number 1

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Table of Contents

Number of articles: 1

  1. Why Do Chinese Universities Seek Foreign University Partners: An Investigation of the Motivating Factors behind a Significant Area of Alliance Activity

    Mike Willis

    Considerable research has been undertaken into the issue of Sino foreign strategic alliances in the area of higher education, particularly since the late 1990s, when universities in China signed an... More

    pp. 115-141

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