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Journal of Marketing for Higher Education

August 2007 Volume 17, Number 1

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Table of Contents

Number of articles: 3

  1. Differences in Characteristics of Online versus Traditional Students: Implications for Target Marketing

    Iryna Pentina & Concha Neeley

    This study provides insight for educators and administrators into differences between students enrolled in Web-based and traditional classes as online learning enters the growth stage of its... More

    pp. 49-65

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  2. Marketing Online Degree Programs: How Do Traditional-Residential Programs Compete?

    Jonathan Adams & Vicki Eveland

    A total of 150 university Web sites were segregated into one of three groups: accredited residential, regionally accredited online, and nonaccredited online institutions. The promotional imagery,... More

    pp. 67-90

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  3. Market Orientation of Spanish Public Universities: A Suitable Response to the Growing Competition

    Carlos Flavian & Javier Lozano

    As has been the case with other public services, the Spanish university system has, over the last few years, undergone radical changes that have completely transformed the form and type of... More

    pp. 91-116

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