Journal of Marketing for Higher Education
2009 Volume 19, Number 2
Table of Contents
Number of articles: 1
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Social Networking as an Admission Tool: A Case Study in Success
Thomas J. Hayes, Doug Ruschman & Mary M. Walker
The concept of social networking, the focus of this article, targets the development of online communities in higher education, and in particular, as part of the admission process. A successful... More
pp. 109-124