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Journal of Marketing for Higher Education

2009 Volume 19, Number 2

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Table of Contents

Number of articles: 1

  1. Social Networking as an Admission Tool: A Case Study in Success

    Thomas J. Hayes, Doug Ruschman & Mary M. Walker

    The concept of social networking, the focus of this article, targets the development of online communities in higher education, and in particular, as part of the admission process. A successful... More

    pp. 109-124

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