Students' Preferences and Opinions on Design of a Mobile Marketing Education Application
ARTICLE
Zeynep Ozata, Nilgun Ozdama Keskin
Turkish Online Journal of Distance Education Volume 15, Number 1, ISSN 1302-6488
Abstract
The purpose of this study was to define and better understand business school students' opinions and preferences on the design of a mobile marketing education application. To accomplish this purpose an explanatory mixed methods study design was used and the data was collected sequentially. First, a questionnaire was conducted with 168 business school students from Anadolu University to define their learning styles. The learning orientation questionnaire produced five factors: visual, auditory, dependent, collaborative, and reading & writing learning styles. In the second phase of the study, semi-structured in depth interviews were conducted with nine graduate students at Anadolu University to better understand their preferences and explore their opinions on the mobile application. After the coding process three themes emerged: learning styles, content, and tools. Added to these themes, eight motives for the use of a mobile marketing education application were also identified.
Citation
Ozata, Z. & Ozdama Keskin, N. (2014). Students' Preferences and Opinions on Design of a Mobile Marketing Education Application. Turkish Online Journal of Distance Education, 15(1), 189-205. Retrieved March 28, 2024 from https://www.learntechlib.org/p/157267/.
ERIC is sponsored by the Institute of Education Sciences (IES) of the U.S. Department of Education.
Copyright for this record is held by the content creator. For more details see ERIC's copyright policy.
Keywords
- Business Administration Education
- Cognitive Style
- Computer Oriented Programs
- electronic learning
- Foreign Countries
- Graduate students
- Handheld Devices
- Learning Modalities
- Learning Processes
- marketing
- Mixed Methods Research
- Preferences
- Questionnaires
- Semi Structured Interviews
- student attitudes
- undergraduate students